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Create Your Calendar 
Social Media Planning Guide
Learn how to effectively plan, create, and manage your social media content to grow your craft business.
Why Social Media Matters
A strong social media presence can help you:
- Reach your target audience
- Showcase your products
- Build community engagement
- Drive sales growth
Content Planning
Content Calendar Template
Monday & Thursday
Product Showcases
Tuesday & Friday
Behind the Scenes
Wednesday
Community Engagement
Platform-Specific Tips
Instagram Strategy
- • Use high-quality product photos
- • Share process videos in Reels
- • Engage with hashtags
- • Utilize Instagram Shopping
Facebook Strategy
- • Build a business page
- • Join craft communities
- • Share customer reviews
- • Use Facebook Marketplace
Content Creation Tips
Photography Tips
- • Use natural lighting when possible
- • Create a consistent style
- • Show products in use
- • Include detail shots
- • Maintain clean backgrounds
Caption Writing
Caption Formula:
- 1. Hook: Grab attention in first line
- 2. Story: Share product or process details
- 3. Value: Highlight benefits
- 4. CTA: Clear call to action
Track Your Growth
Need More Help?
Get personalized support for your social media strategy.